We need to extract costs and complexity from electric to supercharged electric vehicles
Much of the national dialogue around clean energy and net zero transitions depends on costs.
The same is true for families. I know this because the business POD I lead has served the electric vehicle (EV) community for over 15 years. While more and more drivers are turning to electric, we cannot be complacent.
The POD supports the standard’s leadership fee campaign, which supports incentives such as Clean Vehicle Discount (CVD), which saves electric vehicles from congestion fees in London. We believe that the plan to support drivers in transition is crucial, and we certainly welcome the extension of CVD beyond 2025.
If we really want to enhance the switching, both the industry and the government must be on the side of the driver. We need policies to incentivize and reward the right behavior, but we also need to introduce propositions to eliminate the cost and complexity of spending from electric power generation.
Our charges, when and when to pay is possible for the switch to face big problems. As the UK’s largest charging network with over 250,000 customers, we know that people want to manage costs, which will only get higher and higher in the ongoing cost of living crises.
Greener options need to be simple and affordable, not another thing that concerns people. For many, their increased household electricity bills can be a problem when moving to an electric vehicle.
Plus, they worry about the cost and reliability of being able to charge when leaving home. However, solutions are gradually helping to address such cost challenges and anxiety.
Vehicles usually take 96% of the time fixed. This is why in most cases, such as EV charging at a far-well at home, is key to lowering prices at an affordable price when motor grid demand is low.
Furthermore, new options like subscription models are key to more of us embracing electric vehicles in a cost-effective way. That's why we ruined the market last month by launching a new subscription product that sold a large upfront fee of around £1,000 for installing a home charger.
Not only does the subscription spread initial cost expenditure, but our products include cash back to cover up to 7,500 miles of charging costs – the average annual mileage for drivers in the UK – helps offset the increase in increased household electricity bills.
Public charges are another key part of the puzzle, and we need to do more to synchronize the experience between family and public charges so that people charge people based on their lifestyle and daily activities.
