Chace Crawford never considered himself a fashionista, although he spent a lot of time on the red carpet throughout his career. He learned the value of a good suit, but always prefers the basics of relaxation. It was his search for the perfect T-shirt that led the actor to create the American Dream Clubhouse, a modern clothing brand that emphasizes sport and comfort. During the sagging strike in 2023, Crawford found himself having time to take a break from the show, boy, And started talking to his friends Miles and Keleigh Teller about the idea of starting his own clothing company.
Crawford told Observer boy. “I’m a T-shirt guy and after talking about it for about six months, I realized I couldn’t find any good T-shirts that were affordable and not crashing.” As he started developing the brand, Crawford quickly realized how fun he was pursuing in a new challenge outside of Hollywood.
“I'm very childish and new in the whole thing, which can make myself optimistic,” he said. “Juggling a lot, but I love it. It feels like, 'I just jumped out of this plane and tried to build a parachute on the way down.” I found the right people who knew our team was really good and I had a great friend who was a really fun project like Keleigh and Miles.
Crawford launched its initial product in June and plans more. So far, it includes two t-shirts, four polo shirts, a hoodie and a quarter-tie, and all Crawford wears himself every day. He plans to wear pants and shorts over the next few weeks and work out gear in the late summer.
“Our theme is 'mobile',” he said. “I'm moving all the time. With our t-shirts, I want something that wrinkles easily in the suitcase. You can do whatever you want on these shirts. I want to talk to someone who wants to be more complicated, but it's actually useful, but it looks fun.”
The actor calls Keleigh Teller the name of the brand, which invokes an inclusive, ideal clubhouse for those who like to be active. “I love all kinds of sports, and even the ones I like are terrible,” Crawford said. “I like to ride a bike, golf, just outdoors. Maybe we will also be in other types of activities in the future, like swimsuits. We never want to do anything with the brand.”
Crawford boywill premiere in 2026. This is a big milestone for the actor, who plays the depths of Kevin Moskowitz/Sarcastic Superhero series. Although he was still filming, Crawford could feel that the finish line was already close.
“when gossip Girl It was such a welcome show at the end, but I didn’t realize that my identity was wrapped in Nate’s character and the family we built. Four to five months later, I handled it very well. In this way, I need to take root more of myself. ”
He added boy At the end, “It’s definitely bittersweet. I’ll do another season after this and keep going because it’s hard to find something so fun. My schedule is great because it’s an ensemble so I’m working all the time. The cast are great. People are looking at it. People are hard to find all of these things.
Crawford sat down with the observer to share his essentials, including his favorite resort location and what he is currently reading.
