The luxury world has changed. The richest people – those who have spent decades of accumulating everything they can buy – are no longer interested in more people. What they want now is better. More refined, more personal, and more rare. There is nothing more obvious in the rise of high-design game rooms. We witnessed it firsthand. At the 11 Crows, we not only built gaming tables, but also worked with clients who consider different levels of luxury goods. These are not people looking for another expensive thing. They want something that has existence, something that interacts, something that turns the room into a destination. Once upon a hindsight – the pool table in the basement, the table on the table left for the kids – has become the focus of billionaires' life.
New Status Symbol: A Game Room that is taller than a house
In a particular set, exclusivity is not just about what you have, it also involves how it is made, how rarity it is and where it is in your space. This is why gaming tables have become a new area of high design. Some of the works we create cost more than the down payments for Bentley Bentayga or Miami Penthouse, not because of the excessive amounts, but because the details matter at this level. For example:
- The client provided an inspiring image of the snake and we created a custom poker table with snakes embroidered with leather.
- We have created personalized plaques that include family logos, abbreviations and notes for loved ones.
- We designed a custom table tennis table for professional athletes with jersey numbering.
- We incorporate images such as koi fish, abbreviations and personal information into the wooden boards of Schaff Board tables.
- By working with Brentano, we use their wallpaper designs as layered details on the Arclight Ping Pong Table – which can be customized with any design, including text such as poetry or meaningful quotes.
For our customers, experience is everything. It's not only about having something beautiful, but also about creating an environment in which competition, skills, and dialogue take precedence over digital distractions.
Super rich place
If you really want to know how luxury gaming tables are going, check out the space the elites really spend their time. These tables are not hidden in some forgotten corner of a sprawling manor, they are at the heart of the world's most unique clubs, hotels and private residences.
- At the Nobu Hotel in Caesars Palace, we created a luxurious Arclight Ping-Pong table located on the outdoor deck of the Executive Villa Suite, where some of the world's most influential guests are present.
- For Neiman Marcus of Hudson Courtyard, we designed custom tableball and arcade games, which homage to high-end shopping becomes increasingly interactive and more experiential.
- At the Oppenheim Group offices in Los Angeles and San Diego, featuring sales sunsets, our custom billiards and shuffle tables aren't just there for the look — they actually play in a space that has reached a multi-million dollar deal.
It has nothing to do with the game. It's about social hierarchy. Right table signal, taste and access in the right room.
In a world with everything, the psychology of games
This is what fascinates us: Why get the game table? Why now? We hear the same topic repeatedly when talking to our clients. They are tired of passive luxury goods. They don't want to sit in front of another screen, surrounded by people who are actually not present. Game room forced interaction. The reason why some of the most powerful people in the world prefer to negotiate in poker rather than on the board, this creates another dynamic. When you get on the pool table, you will no longer be a title or bank account – you are a player, engaged in skills, strategy and psychology games.
At a certain level of wealth, there is no longer impulse purchase. Every object in the space must justify its existence. The handmade table football table on Malibu Estate is not only displayed there – it is an invitation, a dialogue, and a quiet instruction that shows that the house is designed for experience, not just aesthetics.
The future of high-risk entertainment
This is not a trend, but a fundamental change in the way luxury goods are designed. We are increasingly seeing dedicated game rooms replacing formal dining rooms. Why? No one wants to sit on 14 tables, people check their phones between classes. They want an interactive, competitive, deep social experience – a kind of engaging people instead of letting them tune in. usVe works with clients, who designed the entire entertainment wing on the gaming table, making them the heart of a home, a yacht or a private club. Because in their world, real luxury is not about collecting, but about planning the perfect experience.
Nothing is better than a rare, habit and engaging gaming table like people gather around them.
