China-based GAC International held a brand launch event in Addis Ababa, the capital of Ethiopia, officially announcing its “Operation Ethiopia” and introduced two new energy vehicle (NEV) models – Aion Y Plus and Electric Suv ES9.
Senior government officials participated in the event, including Chinese Ambassador to Ethiopia, Dr. Alemu Sime Feyisa and Feng Xingya, Chairman and President of GAC Group.
Chairman Feng stressed Ethiopia's 120 million population market and fuel vehicle ban as a key opportunity for NEV and promised GAC's green transition support. The company is also committed to launching and “joint industrial center development to modernize Ethiopia’s automotive industry”.
Under its “One GAC 2.0” globalization strategy, GAC said it will leverage its built-in energy ecosystem to build a full-chain industrial ecosystem that provides end-to-end NEV solutions covering product development, smart manufacturing, channels and services’.
GAC's “Ethiopian Action” strategy launches the Aion Y Plus and ES9, showing off pure electric and plug-in hybrid options. GAC has planned to open Addis Ababa’s first flagship showroom nationwide and says it has also promoted localization through the KD (knockout Kit) factory.
Ethiopia's Ethiopian Investment Commission and Ethiopia's transportation and logistics highly praised the “Operation Ethiopia”, confirming the inclusion of the project in the national automobile strategy, supporting “Made in Ethiopia in 2025”.
The GAC also stated that as a “gateway to East Africa, Ethiopia will be the main hub for GAC to implement belt and road initiatives and promote the transformation of green mobility in Africa”.
“GAC initiated in Ethopia with a focus on the NEV ecosystem” was originally created and published by Just Auto, a brand owned by GlobalData.
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