FRAUD PREVENTION

Google expands AI tools to combat evolving scam strategies

Google announced the launch of a fresh kit on Thursday (May 8) Artificial intelligence (AI) has powered security features Protect users from increasingly complex scams on their platform.

The company has integrated its device large language model (LLM) together, Gemini Nanoenter Chrome's enhanced protection mode on desktop. The model analyzes the website in real time to detect and warn users about threats such as technical support scams using pop-ups and full-screen acquisitions. Device processing allows browsers to capture hidden sites that hide their real content in traditional web crawls.

On Android, Chrome now includes AI-powered notification alerts. When notifications appear suspicious, users get warnings and have the option to unsubscribe or view blocking content. If it seems incorrect, the user can also ignore the alert.

Google Messages and Google Phones Checks for registration scams have appeared since March. These tools scan SMS, MMS, RCS messages for scam-like behavior and Voice calls remind users to take action in real time. All processing is always localized on the device, ensuring user privacy, Google says.

Google's defense capabilities evolve with its latest updates. The company says it's AI now Blocks more than 20 times scam websites Compared to three years ago. This increase comes from better detection of coordinated scam networks and support for multiple languages. Google also pointed out that there is an increase in misleading official resources on the misleading page include Government services. In 2024, it implements new protections reduce The scam impersonates the official website over 70%.

PYMNTS tracked A broader AI strategy for letterswhich includes Embed Gemini in search and productivity tools and expand its cloud services. These updates show how Google uses AI not only for Innovation, But as a defensive moat surrounding its users and brands.

By embedding AI protection directly into its services, Google’s goal is to preempt the contact point before users become victims.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button