2019 Avengers: The Final Game Become the highest-grossing movie of all time and marks the pinnacle of the superhero genre. But when it's sequel Avengers: The End of the World, The theaters released in 2026 will enter a completely different Hollywood ecosystem. end It must not only compete with the descent of the fate of the Marvel Cinematic Universe (MCU), but generally cool down on the coolness of the entire industry and the entire industry.
The pandemic-related challenges linger in the avalanche of Disney+ Tewney, with several MCU movies having a critical, commercial, or both. DC Extended Universe mercifully ended nine consecutive economic disappointments – including Megaflops flash and Joker: Folie a Deux. Although superhero movies account for 13 of the 25 highest-grossing U.S. movies from 2021 to 2024, comic books Intellectual Property (IP) After nearly twenty years of stable output, box office success is no longer guaranteed.
Since 2016, the joint damage excluding 2020 has been made in 2020, with superhero genres accounting for average of According to 21% of the domestic box office of the year number. It has become an important staple in drama films, and further declines will damage the business that was already rolled up.
Marvel's Thunderbolts* and Fantastic Fourand DC's Supermanwill talk about the health and longevity of the superhero type. Let's explore the broader context of these upcoming superhero movies to better understand the risks of this genre and industry.
Thunder* (May 2)
The MCU famously launched B-tier characters in Iron Man, Captain America and Thor, who have long played Spider-Man's second fiddle and X-Men in the Marvel hierarchy. Apparently, it worked. But is this strategy sustainable? Thunder* Follow a set of ragtag c and d-listers, asking the listener to know (take deep breaths): these four Captain America Movie, Black Widow,,,,, Falcon and winter soldiers,,,,, Ant man And more. This is a lot of homework for the playfulness to be a bombshell, which underscores the pressure of this series of interconnected one another.
Thunder* Even if there is no more budget between $150 million and $200 million, the world needs to earn at least $450 million, even if there is no more budget, and the marketing budget may be within the nine-digit range. However, six of the last 12 dramatic features of the MCU failed to exceed $500 million in global box office, indicating oversaturation and inconsistent quality. At the time of writing, predictions show Thunder* Open below Captain America: A Brave New World ($89 million) in the United States, both number and Box office theory. Two weeks before release, Thunder* Also radial A brave new world In awareness and interest at the same moment, according to survey data from the tracking service.
Failure to cash in on profits will provide some unfortunate reality for Marvel and the superhero genre:
- Outside XiangqiStudio strives to successfully launch new screen characters that can support new franchises.
- This puts a burden of reliability on limited legacy roles, many of whom last for a long time on their teeth (surprisingly end Will there be 50 known characters in the MCU? ! )
Instead, success will show an improvement in appetite for the new superhero. Eternal, Blue Beetle and flash In recent years.
Superman (July 11)
In recent memory, there is no greater pressure than James Gunn restarting Iron Man and the DC Universe. But according to historical records, Superman Despite the huge power of the character, it could face an uphill battle.
man of Steel At the global box office, the budget was $225 million, making profits for $670 million, but failed to meet studio expectations due to the exciting polarization of the Internet. The same is true Batman v Superman: Dawn of Justice. Superman returns, In 2006, an admirable but unwise revival of the continuity of the Christopher Reever era lost money on a budget of only $275 million, only $390 million! Leader by Chris Evans of Marvel Captain America The film proves that serious Boy Scouts will still resonate with modern audiences. But Clark Kent has not caused a undoubtedly dramatic blow since 1980. Tell this.
Gunn's Superman To start 10-year franchise plan For DC Studios spanning feature films, TV series, video games, and more. less than General goodwill and healthy box office returns Not only will it derail the spacious franchisee, but it may become the doom superman for drama brands. (The character continues to flourish on the small screen). There are a lot of riding Superman It's like saying that carbon is an important element of life on this planet. The Perceived Value of Most of the Parent Company Warner Bros. Explores Perceived Value in Anyone Assuming merge It stems from the belief that DC IP is very valuable. if Superman Slippers, the consequences will be fall out It looks like a paradise.
The good news is that as of March, digital projects Superman During the domestic box office period, more than $300 million was generated at the domestic box office (as if it changes in the next few months). If this is correct, and the film's American and international divisions are in line with BVS,,,,, man of Steel and Superman returnsit should exceed $700 million worldwide.
Fantastic Four: Step One (July 25)
This will be the third attempt to create a viable large screen in the 21st century Fantastic Four Movie, but the first Disney. The 2005 version made a profit ($334 million worldwide, with a budget of $100 million). The 2007 sequel was profitable. (Total $302 million, budget $130 million). The 2015 reboot plagued the creative difference between Fox and filmmaker Josh Trank Lost $100 million studio When it was on a budget of $120 million, the global box office was only $168 million. Like Slytherin, there is a strong brand stigma here.
Is this stark track record due to poor quality because viewers don't regard Marvel's first family as a big screen raffle? (After all, the force of elastic always looks silly on the screen).
I bet this is the former. The first trailer for this film shows a delightful story with the larger MCU with a unique outdated aesthetic, a hit song. It has 202 million views on all platforms in the first 24 hours, and the third best MCU is Deadpool & Wolverine (365 million) and Spider-Man: There is no way to go home (355 million). So far, a star-studded actor filled with little-known names has only increased interest in pre-releases.
Yes, it will face fierce competition Jurassic World: Rebirth and Superman. But fans will crave bread crumbs Avengers: The End of the World As the next release on Marvel Calendar first step. The halo effect should help push it to at least $200 million. Early box office forecasts and estimates from various sources and observers are very positive. But, if not, then it may be time to downgrade in the end Fantastic Four to the small screen. Three strikes, you're out.
in conclusion
In a pandemic world, a lot of programming of superhero programming erodes the event-level status of the movie genre. Given the huge contribution of the superhero genre to film engagement recently, audience fatigue or indifference to new characters and/or new restarts will lower the always-high floor and high ceiling driveways. Without the reliability of the superhero type, Hollywood has to find a new Blockbuster IP. The performance of these three films may tell us all types of short-term health we need to know.
