Hyatt Hotels has reached a franchise agreement between Samara Lombok through its affiliates and PT Lombok Torok Developments, which launched its destination in Southeast Asia through Hyatt Brand.
This marks a complement to Hyatt's growing portfolio in Indonesia, which already includes 15 properties of seven brands.
David Udell, president of Hyatt Asia Pacific, said: “Destination is in the destination, every property within the destination is personal, but is connected with it because of the commitment to embody the true spirit of each location.
“We are delighted to work with PT Lombok Torok at this hotel and bring the guests and world of Hyatt members to Lombok’s emerging destination.”
Lunpok is known for its beaches, surfing locations and Mount Linjani, the second highest volcano in Indonesia.
“Our vision for Samara Lombok has always been to create a destination that goes far beyond traditional luxury. It's about a place that blends great design, sports, dining and exploration in one place to provide a truly meaningful guest experience.
“This agreement with Hyatt allows us to share this vision with a wider global audience while firmly rooting in the spirit and soul of Lenpock.”
Samara Lombok Resort, which covers 300 acres, will feature Samara Bay and Samara Hills. The website will offer 249 rooms and villas in its development.
The project aims to provide a range of amenities including a health village, numerous swimming pools, more than a dozen dining options, and a variety of sports facilities.
With the ongoing construction, Samara Lombok is expected to open in 2027.
The Hyatt brand’s destination is well known for its collection of independent hotels and resorts, with Hyatt’s portfolio spanning over 1,450 properties in 79 countries.
Last August, Hyatt Hotels announced a management agreement with PT Central Sudirman Development to introduce Jakarta’s first Andaz brand property, further expanding its presence in Indonesia.
Originally created and published by the GlobalData-owned brand Hotel Management Network, the “Destination is Hyatt Hotel Brand’s debut in Southeast Asia”.
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